MSH Partnership with Cycling Development Foundation to Support Young Athletes
Perth, WA – April 19, 2024 – Mine Services Holdings (MSH) is proud to announce its partnership with the Cycling Development Foundation (CDF) as a sponsorship partner for the cycling jerseys. This collaboration marks a significant step in MSH’s commitment to supporting local communities and fostering the development of young athletes.
The CDF, founded in 2016, is a not-for-profit organization dedicated to providing a proven pathway for aspiring young athletes aiming to enter the professional cycling ranks. Through applied research, best-in-class coaching, and a holistic approach, the CDF ensures the development of the whole person, equipping them with lifelong skills such as grit, resilience, and goal setting. Their comprehensive training programs and support systems are designed to develop not only athletic prowess but also character and personal growth.
MSH’s sponsorship will directly support the CDF’s initiatives, including the junior program, which emphasizes equal representation of boys and girls, and the National Road Series team, striving for equal representation of men and women. This focus on equality and inclusivity in sports aligns with MSH’s own values of fairness and opportunity for all. The junior program has been instrumental in identifying and nurturing young talent, providing them with the resources and guidance needed to excel both on and off the bike.
Additionally, the CDF’s community engagement program in Laverton, a First Nations community, will benefit from MSH’s involvement. This program aims to inspire and engage young people through the sport of cycling, promoting physical activity, teamwork, and community pride. By extending their support to this program, MSH is helping to make a positive and sustainable impact in the region, fostering a sense of empowerment and opportunity among the youth.
“We are thrilled to partner with the Cycling Development Foundation,” Adam Lamond, Director of MSH.
“This sponsorship aligns perfectly with our values of quality, reliability, and efficiency, and allows us to contribute to the growth and development of young athletes in our community. We believe in the power of sport to bring people together and to teach important life lessons, and we are excited to see the positive outcomes of this partnership.”
The new cycling jerseys, featuring MSH’s logo, will symbolize the collaboration between MSH and the CDF. These jerseys will be worn by athletes in competitions and training sessions, serving as a constant reminder of the shared commitment to excellence and community support. The visibility of the MSH brand in these contexts also highlights the company’s dedication to promoting healthy, active lifestyles and supporting grassroots initiatives.
Through this partnership, MSH continues to demonstrate its dedication to supporting community-driven initiatives and promoting healthy, active lifestyles. This collaboration is just one example of how MSH seeks to give back to the community and to foster an environment where young people can thrive. By investing in the development of young athletes, MSH is contributing to the future of sports in Australia and helping to build a legacy of excellence and opportunity.
For more information about the Cycling Development Foundation and how you can support their initiatives, visit [CDF website]. The foundation welcomes support from individuals and organizations who share their vision of creating a nurturing environment for young athletes. Together, we can make a difference in the lives of many young people, providing them with the skills and opportunities they need to succeed.
In conclusion, MSH’s partnership with the CDF is a testament to the company’s commitment to community engagement and support for youth development. By sponsoring the CDF’s cycling jerseys, MSH is not only promoting its brand but also playing a vital role in the growth and success of young athletes. This partnership exemplifies the positive impact that corporate support can have on community initiatives, and MSH is proud to be a part of this important work.